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“However much we would like advertising to be a science – because life would be simpler that way – the fact is that it is not. It is a subtle, ever-changing art, defying formularization, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.”
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The art of the science of the art of advertising.
“Hi, I'm from New Zealand and I'm in this Super Bowl spot — whatever a Super Bowl is.”
**** HEAVY ROTATION! ****
19
JAN
Are you touching my car? Why are you touching my car? Stop touching my car.
Director Mark Story pays an on-set tribute to my art director partner, Briony.
Click it for Mark!
He needs the business.
My desk is under there somewhere.
This one is for you, Penelope.
Scan the QR Code to import my contact info directly into your fancypants smartphone.
Congratulations, Mr. Bond. You've found the secret square. Now you must die.