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“Technique for its own sake can be disastrous. Because, after a while, you’re so anxious to do things differently, and do them better and funnier and more brilliantly than the next guy, that that becomes the goal of the ad, instead of the selling of the merchandise.”
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The art of the science of the art of advertising.
“Hi, I'm from New Zealand and I'm in this Super Bowl spot — whatever a Super Bowl is.”
**** HEAVY ROTATION! ****
16
OCT
Are you touching my car? Why are you touching my car? Stop touching my car.
Director Mark Story pays an on-set tribute to my art director partner, Briony.
Click it for Mark!
He needs the business.
My desk is under there somewhere.
This one is for you, Penelope.
Scan the QR Code to import my contact info directly into your fancypants smartphone.
Congratulations, Mr. Bond. You've found the secret square. Now you must die.