Trade Magazine: These ads are the direct result of disciplined strategic development and concise brief writing. We developed a system that involves clients, creatives, planners, media, account services – everybody – from the get go. The invariable result is that everybody understands the strategy deeply and from a shared perspective. And the result of the result is that happy clients get to buy creative that is so bang on strategy it's ridiculous. These are trade ads for door closers, after all – those oft unnoticed thingees that pull doors shut. Has there ever been a duller product about which to write? Well, in this case, smart strategic development has led to work recognized by Communication Arts. cd
5.7 Seconds + Vector Kinematics
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'5.7 Seconds + Vector Kinematics' for Ingersoll Rand Corp. (LCN Door Closers)
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5.7 Seconds

Vector Kinematics
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