Film: Volkswagen had just $50,000 and a rather generic promotional proposition: a free 78 point inspection. But by tapping into VW's rich creative history and my own animation background, I came up with a campaign that yielded six award-winning TV spots instead of just one. What's more, the campaign was so successful that Volkswagen Canada ran the ads for three years instead of the planned one. The campaign was also picked up for use by Volkswagen USA. Headlights/Brakes cw