Client Experience: Massive • Moderate • Modest
How to interpret all the goofy little icons displayed below:
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= New Business Win (AOR)
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= New Business Won From Existing Client

= New Business Win (Project)
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= Mega Client (
anchors the entire agency)
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= Big Client (
serious spenders and/or active year round)
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= Average-sized Client (
active part of the year)
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= Small Client (
active intermittently or projects)
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= Pro Bono (
charities and self-promotion)