Client Experience: Massive • Moderate • Modest
How to interpret all the goofy little icons displayed below:
= New Business Win (AOR)
= New Business Won From Existing Client
= New Business Win (Project)
= Mega Client (
anchors the entire agency)
= Big Client (
serious spenders and/or active year round)
= Average-sized Client (
active part of the year)
= Small Client (
active intermittently or projects)
= Pro Bono (
charities and self-promotion)