Ambient: Flavour was located in a cool brownstone in Toronto’s Yorkville district. Across the street was a pub and oft times whilst planted on the pub's patio, we'd notice that many passersby would stop and look in our front window. Now one of our core tenets at Flavour was that everything is a GRP – and who were we to ignore our own sage advice? With this in mind, i wrote some copy to be set on the side of our receptionist's desk. The view at right is what you would see from the street (the agency's name was on an outside wall adjacent to the window). Oodles of people stopped to read the message including one Matthew Broderick. We called him to see what he thought, but all we got was a message saying he was sick and he couldn't go to school or something. cw cd
