Film: 8000 tons of research was thrown at this spot and it laughed it all off. People walked out of focus groups saying, "You have to make this commercial" – which is what I always say, but does anybody listen to me? Girls loved the 'Girl Power' bit; guys loved the gag (and Little Red herself, I s'pose). The spot won lots of awards and appeared in both Luerzer's International Archive and Shots. Niftiness: somebody forwarded a QuickTime to me not knowing it was my spot. It had gone viral, starting with a website in France, and had found its way home. Such are the things that give my life meaning. Little Red Riding Hood cw cd
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'Little Red Riding Hood 2000' for Pepsico (7UP)
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The world has a lot of people with a lot of time on their hands, as evidenced by these gems I found on YouTube.

Little Red Parody #1

Little Red Parody #2

Little Red Parody #3 (need to find link)
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Seems there was a little bit of controversy after the 2012 Superbowl. Some people seem to think we was robbed. I'll let you be the judge...

Agency Spy

Adweek
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