Film: 8000 tons of research was thrown at this spot and it laughed it all off. People walked out of focus groups saying, "You have to make this commercial" – which is what I always say, but does anybody listen to me? Girls loved the 'Girl Power' bit; guys loved the gag (and Little Red herself, I s'pose). The spot won lots of awards and appeared in both Luerzer's International Archive and Shots. Niftiness: somebody forwarded a QuickTime to me not knowing it was my spot. It had gone viral, starting with a website in France, and had found its way home. Such are the things that give my life meaning. Little Red Riding Hood cw cd