dallasmodelworks.com: is a dynamic ASP VB e-commerce site that peddles model railroad bits n' bobs to the masses. I designed and coded the site using Dreamweaver and Flash (later updating it with HTML5 and CSS3) after creating the underlying database with MS SQL. It went live on 29 April 07 and features all the bells and (steam) whistles including a fully-functional shopping cart, e-mail opt-in, member registration, members-only pages, advanced search, product videos and other kewl stuff. Marketing is realized primarily through e-mail and online advertising as well as the occasional print ad. 'Word-of-mouse' also plays a big part as existing DMW customers spread the word to others via the web's various model railroad forums and groups. (It’s amazing what good ol' customer service can do for you.) SEO also plays a considerable role as modelers tend to make very specific product (as opposed to generic 'model railroad') searches. designer-developer