“Be provocative. But be sure your provocativeness stems from your product. You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.”
(sc)m
_
a
The art of the science of the art of advertising.
“Hi, I'm from New Zealand and I'm in this Super Bowl spot — whatever a Super Bowl is.”
**** HEAVY ROTATION! ****
20
NOV
NOV
Are you touching my car? Why are you touching my car? Stop touching my car.
Director Mark Story pays an on-set tribute to my art director partner, Briony.
Click it for Mark!
He needs the business.
He needs the business.
My desk is under there somewhere.
This one is for you, Penelope.
Scan the QR Code to import my contact info directly into your fancypants smartphone.
Congratulations, Mr. Bond. You've found the secret square. Now you must die.